S&C Logo & Brand Identity Guidelines
As the Manager – Creative Services at S&C, I developed a global brand identity guide to drive consistency across print and digital including business cards, signage, presentations, video and more.
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S&C History Hallway
One of the main hallways of S&C’s Chicago campus is dedicated to milestones in its 100+ year history. When the “history hallway” was first installed, the photos and copy were vinyl cut outs placed directly onto a painted wall. Over time, a few issues developed: (1) Varying temperature in the hallway caused the vinyl to …
S&C Corporate Responsibility Report
Each year, S&C releases a Corporate Responsibility Report sharing information with its community, vendors and other stakeholders. One challenge with the report historically is it was filled with stock photography, boring charts and lack of a theme. As S&C’s Manager – Creative Services I oversaw the development of concepts, bringing the theme and visuals together, …
Tall Ships Festival
As Navy Pier’s Marketing & Creative Manager, I oversaw that all creative, from facilities to events, fell in line with the Navy Pier brand. Tall Ships Festival was no exception. I designed creative assets for the festival from 2010 – 2016 including rackcards, event guides, out of home (billboards, public transport), large format signage, print …
Product & People Photography
As the Manager – Creative Services at S&C, I am responsible for identifying photographers and building the company’s worldwide photo asset library. My team and I developed a photography process ensuring Creative Services team members could execute product shoots in our photo studio, people shoots throughout campus or product in the field consistently, covering all …
S&C Website Redesign, CMS Integration & Web Development
S&C upgraded it’s site to use a content management system which ties into Salesforce, Sharepoint and a translation provider. As the Manager – Creative Services, I was involved in the vendor selection, design oversight and launch in 2016. Following launch, I oversaw routine development upgrades to improve search and features, mobile responsiveness, A/B testing, content …
Annual Giving Campaign
Each year, S&C holds a fundraising campaign throughout it’s US team members to give back to the communities in which they live and work. As the 2018 campaign’s chairman, I created the campaigns’ strategy, project plan and visuals. The five-week campaign raised nearly $500,000 (in team member contributions and company match) for local and national …
Navy Pier Logo & Brand Standards
As the Marketing & Creative Manager, I established the Pier’s first logo guidelines document which evolved into a brand standards document in future years. This document was shared across the Pier’s tenants, sponsors, agencies and other vendors to ensure brand consistency.
S&C Products on a Grid Illustration
This large format piece was created to inform customers and illustrate where S&C’s products fit onto the electrical grid. As Manager – Creative Services, I oversaw development of the concept, illustration freelancer selection, internal technical approvals and production of finished piece with the assigned designer.
Navy Pier Redevelopment Campaign
As Navy Pier embarked on a multi-year redevelopment project (called the “Centennial Vision”) to update and redesign the property, the “Building Excitement” campaign informed would-be guests of changes to come. As the Marketing & Creative Manager, I lead the marketing campaign development and execution of print, digital, outdoor and social creative between the agency of …
Running Event Marketing & Creative
As a member of the Chicago running community, LBK Design developed relationships with many local organizations to support marketing and creative including logo creation, print/signage, digital ads and social media over a ten year period. Events included: F^3 Events Universal Sole Running Store Burgers & Beer 5K F^3 Lake Half Marathon Trail Challenge Series Race …
Dr. Scholl’s Concept
While a student in Northwestern University’s Advertising for Creatives certificate program, we were assigned products and asked to build ad campaigns to work through copy and visuals. This project was a series of three which I set the photography, created the insole design and built out the concept.